One of the best things brands can do to establish a positive first impression amongst their customers is to build a strong, user-friendly website. Websites are the doors to your brand house through which people get to know who you are, your products, your values, and every other aspect of your business journey. Being such a crucial part of your brand, needless to say, you can’t take website design lightly.
Whether you run a big company like Apple or a small blog page, no online business can survive with a poorly designed complex website. To make sure you don’t do the same, we have listed down some of the key factors to consider to make your website user-friendly and apt.
Easy Navigation
The first and foremost thing that you must consider while designing a website is that it’s easy to navigate. You don’t want visitors to get lost in the ocean of information irrelevant to them. Your purpose is to get them what they are looking for in a fraction of a second, which you can achieve by thoughtful grouping, a defined layout, and a clear page name that suggests what’s inside.
Mobile-Responsive
The majority of internet users use the internet on their phones. Hence, not considering mobile responsiveness is out of the question. Ensure your website seamlessly adjusts itself and its functionality according to the device it is being opened on, whether mobile, tablet, or laptop. A mobile-responsive website promotes higher user satisfaction, resulting in more traffic and better ranking.
Fast Loading
You wouldn’t want your customers to keep staring at the loading circle image instead of your excellent product. Using compressed images, choosing the right hosting platform, reducing redirects, and caching your web pages are some of the ways you can achieve a good speed for your website.
Place CTAs Correctly
While increasing visitors to your website helps, directing them to take action voluntarily is what a website should be good at. So, it’s your responsibility that your CTA placement be such that the visitors can easily move to the next steps and perform buying or subscribing without having to put much effort into it.
Consistent Branding
Refrain from stressing your visitors with irregularities in the brand logo, bad color schemes, logo placement, and an undefined tone of voice. Consistency in branding enhances brand recognition, fosters customer trust, and encourages revisits.
Gather Feedback and Act
Conduct a survey, listen to your potential customers, and see what they are struggling with while navigating your website. Address your customers’ pain points to show that you care about them. This move will let you make more informed changes, resulting in more customer retention.
Conclusion
Just like a user-friendly website, setting up an impressive e-commerce store is essential. In such cases, having an expert always helps in making the process easy and gives you the advantage to focus on other important aspects of your business. Talking about e-commerce experts, Adapts A Plus is one such platform in Dubai that you can rely on for your e-commerce needs; from the brand registry to running your online store, they have the expertise to let your brand thrive in this competitive landscape. Book a call now!
