Case Studies
Navigate through our proven results and the strategies that powered them
DeLonghi
Platform
Amazon Sponsored Ad
Demand
Delonghi wanted to reach their Direct Competition on the Amazon e-commerce Store for their 3 Different portfolios with different product lines
Challenge
- To reach the competition on Amazon, we had to understand the behaviors of competitors and the pattern of their ad spends
- Increasing the ROAS by 15%
- Increasing the Brand Suppression
- Increasing the Brand Recall Value in the Category
Our Approach
- We did a deep and detailed analysis of competitors.
- We started campaigns with higher bids and suppressed the spending patterns of competitive brands.
- Within 45 days, we achieved a brand share of 70% by surpassing the competition.
- Increased brand engagement by 35% with 70% average returning visitors on the Store
Hasbro
Platform
Amazon Sponsored Ad
Demand
Hasbro wanted to reach their B2C audience on their Amazon e-commerce Store for their 9 Different portfolios with different product lines
Challenge
- To reach a very niche and unique audience in the UAE, like Parents with toddlers and adult kids, with an average bucket value over AED 500 on Amazon
- Increasing the ROAS by 20%
- Increasing the Brand Engagement
- Increasing the Brand Halo
Our Approach
- Through thorough research, we discovered that this audience was looking for such high-end products online in the early stages.
- This posed an opportunity, and we took the campaign live on Amazon Sponsored Ads.
- Within a period of one month, we crossed the ROAS of 10 for the whole account.
Hasbro
Platform
Amazon DSP
Demand
Hasbro wanted to retarget the users who have visited their competition brand’s page and product pages outside of the Amazon Ecosystem using the same Amazon audiences for their top 4 portfolios-
1. Nerf
2. Play-Doh
3. Hasbro Gaming
4. Monopoly
Challenge
- To find out and classify the audiences who have visited the competition brand Page & product page in the last 90 days
- Increasing the ROAS by targeting the competition Audience
- Increasing the brand Engagement
- Increasing new to the Brand Visitors
Our Approach
- After a detailed analysis and cohort segregation, we started the campaign targeting the last 90 days visitors outside of the Amazon Ecosystem, bringing traffic to the Amazon store and a good Return on Investment.